The Constitutionality of Generic Advertising Checkoff Programs

Agricultural and Food Policy, Marketing, K10, Q18,

IYV Global Evaluation

This is a report on the global evaluation of the International Year of Volunteers (IYV)

Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies

Exporters from Asian-Pacific Countries can successfully establish marketing presence in Industrial Market Economies by directly marketing products in these country markets. Direct marketing potential in Industrial Marketing Economies can be determined by examining two critical factors: the direct marketing infrastructure and emerging environmental changes. Although the resource requirement for direct marketing is quite substantial, exporters, who combine their resources to engage in cooperative international direct marketing, will find it easier to establish marketing presence in Industrial Market Economics

Second Roundtable Meeting: Innovations in Building Consumer Demand for Tobacco-Cessation Products and Services

Outlines February 2007 discussions at the National Tobacco Cessation Collaborative's Consumer Demand Roundtable on supporting the quitting process, building demand for products and services among employers and health plans, and design innovations

Evaluation of the Higher Education Active Community Fund (HEACF) Project in Bournemouth 2005/06

This report evaluates the fourth year of the Higher Education Active Community Fund (HEACF) project’s implementation. This was a collaborative scheme across Bournemouth University led by the Students’ Union in partnership with the professional service department Partnerships, Access and Community Engagement (PACE). The project was funded by Higher Education Funding Council for England (HEFCE) in order to develop volunteering activities for students and staff. This report is a continuation of the report that was published in November 2005

Causal relationship between eWOM topics and profit of rural tourism at Japanese Roadside Stations "MICHINOEKI"

Affected by urbanization, centralization and the decrease of overall population, Japan has been making efforts to revitalize the rural areas across the country. One particular effort is to increase tourism to these rural areas via regional branding, using local farm products as tourist attractions across Japan. Particularly, a program subsidized by the government called Michinoeki, which stands for 'roadside station', was created 20 years ago and it strives to provide a safe and comfortable space for cultural interaction between road travelers and the local community, as well as offering refreshment, and relevant information to travelers. However, despite its importance in the revitalization of the Japanese economy, studies with newer technologies and methodologies are lacking. Using sales data from establishments in the Kyushu area of Japan, we used Support Vector to classify content from Twitter into relevant topics and studied their causal relationship to the sales for each establishment using LiNGAM, a linear non-gaussian acyclic model built for causal structure analysis, to perform an improved market analysis considering more than just correlation. Under the hypotheses stated by the LiNGAM model, we discovered a positive causal relationship between the number of tweets mentioning those establishments, specially mentioning deserts, a need for better access and traf^ic options, and a potentially untapped customer base in motorcycle biker groups

Strategic Advertising for Entry Deterrence Purposes

This paper evaluates the possible effects of advertising on conditions of entry in a market with one incumbent and one potential entrant. Through a game-theoretic framework, it is shown that the use of pre-entry advertising expenditures (which are supposed to exhibit diminishing returns) may discourage entry even when firms behave rationally and face the same conditions of cost and demand.market structure; advertising